“I must say the customer service you've given has been excellent. Your replies have been efficient, friendly and helpful at each step of the way and I'd like you to pass this customer feedback onto your line manager. The packaging of the watch was top class and the personalised letter a beautiful touch.”

David Tittensor, UK (25 February 2010)

“I applaud what you have done, your business plan/strategy whilst risky gives customers including myself confidence to work with your company. We all have our detailed likes and dislikes and there will be some that criticise but overall I believe your products are great, and whilst not being a fanatic I am waiting to see what you do next.

But this is not the purpose of this Email. Your company must rely heavily on the customer interface much of which must be by email from all parts of the world and Wera who has been dealing with my foibles, comings and goings has been absolutely wonderful -  customer relations - come and see Wera to find out how it should be done. Absolutely great you could not wish for a better customer interface, but boy does Wera work hard to ensure it all happens for us out here, long hours, answering emails at all hours and days packing, unpacking, packing again, just to keep us happy. Well Chris just wanted you to know what a wonder this lady is.”

Ron Jones, UK (2 February 2010)

"The watch arrived this morning, and very handsome it is, too! I feel slightly embarrassed as, ten minutes after I emailed yesterday, a dispatch notification came through. Good timing, or what? I fully understand the problems(with the snow etc) you have had, and I offer my congratulations to all at CWL for the fine job you're obviously doing. Keep up the good work - no more Tags or Omegas for me!"

Geoff Whitehorn, UK (28 January 2010)

"I know I've said this 3 times now, but you are a star. I've read the forum on your site and have come across a couple of topics with people having a right moan. But, this is my 3rd CW watch (unfortunately the C5 auto is back with you for a bit of TLC due to lagging hour hand - but I'm sure that will get sorted with minimum fuss), and I am honestly blown away with how personal and attentive the customer services are. I don't know you, I don't know Chris and I don't know any of your employees, yet you all clearly give 100% to ensure every customer is happy and it definitely adds something to the brand. It gives it a personal touch versus the established Swiss brands which in truth are mass producing corporations. The worrying thing is that I'll probably be ordering another watch now!"  

Joe Gennings, UK (22 January 2010)

"As my friends from Texas say, "Good on you!" I'm sure you appreciate, it's not the money but the fact you addressed the issue promptly and took immediate action consistent with true "customer service" principles that pleases me. The latter is a commodity in very short supply these days. ..as the American jazz musicians say, "I'm now a happy cat!"

Fred Sterns, USA (22 January 2010)

"I have received my refund including postage from yourselves today & would just like to say thank you very much.It is not often that a no quibble guarantee is exactly what it says on the tin. I am only sorry the watch is not quite what my wife wanted but would not hesitate to use or recommend your firm in the future."

Duncan Park, UK (15 January 2010)

“The parcel has arrived as promised on Friday and I was Delighted! The watch is looking fabulous and I have not found so far any issue despite the fact that it was sold "nearly new". I must admit I was a bit afraid there would be some hairline scratches from the previous owner but I ended up being very impresses. It is really "nearly as new" and I can't leave it off my wrist. I was jumping with joy literally when I revealed it from its luxury pack since this is the automatic watch I have been waiting to buy well before Xmas 2008. I intended to buy either an Oris or a Mido, Swiss Made being the ultimate requirement Size was another, 38mm being the maximum.

Of course all the items I managed to sell on eBay in order to save for the watch had to be absorbed in unexpected expenses and I was back to rethink my strategy. Then January 2010 offers have been my saviour and when I expected it the least I was able to buy the automatic watch I dreamt of,  in the right colour and specs. After going through all sections of your website I am even happier of my choice and very proud of my silver C5. Time will tell as we often say and it certainly did not fail to spoil me in the end. Thank you all, Chris's vision is ticking beautifully and deserves to be highly commended.”

Armand Paulet, UK (9 January 2010)

“Your stylish high quality watch, quick efficient service, fast shipping and personal touches are worthy of watches costing thousands more. I appreciate it and am now a bigger fan of the philosophy you're  built on.Frankly it was difficult to imagine at this price point until experienced. I'm happy to recommend you.”

Robin Chaudhuri, USA (17 December 2009)

"The watch arrived today as promised. Great service. Thanks."

Dr George Burnett, UK (6 November 2009)

"I must write to say what excellent service I have received with my recent purchase of a watch and collectors case. The speed of delivery, packaging, apologetic letters and free gifts show excellent customer service. I am very pleased with the Brooklands C70, and even one of my colleagues at work is intending to buy the same watch as a Christmas present for her F1 mad husband. Thank you for an excellent web site and customer service, if only all web retailers worked to the same standards."

Julian Griffiths, UK (6 November 2009)

"The package has arrived safely. Many thanks! I was going to ask "what kept you?" But as it was less than 24 hours since I ordered it..."

David Lewis, UK (6 November 2009)

"I’ve already thanked Wera personally for all her efforts in making me 100% happy, but please pass my thanks on again to her, Deb and the rest of the team - they are a credit to your company and I am sure will help ensure we see amazing things from CWL for many years to come."

Barrie Page, UK (5 November 2009)

"I felt I just had to post a note to you. My watch arrived yesterday. It was everything I had hoped it would be.....AND MORE!!!! I will be telling all my friends and family about the backup I received from Christopher Ward."

Ian Richardson (31 October 2009)

"I received the package! Thank you ladies again so very much for being so helpful in this process. I am eternally grateful and happy to be able to get the gift in time for my anniversay. And the watch is even more beautiful than I thought! Thank you, thank you, thank you! You were both my lifesaver!"

Ally Mac, USA (08 October 2009)

"At the risk of being repetitive, you and your company are really terrific."

James Odell, USA (07 October 2009)

"Thanks for your great service as always. I cannot think of a company giving a better service than you guys!"

Tom Hendriks, Rotterdam, Holland (28 September 2009)

"Customer service of this high quality will keep me coming back; kudos!"

Richard Buxbaum, USA (22 September 2009)

"I have received both watches safe and sound, and the letters came today while I was at work. I can’t thank you enough for everything you’ve done! The watches are impeccable and sorting the letters out for me was over and above the call of duty! I’m sure that my girlfriend will love the watches, even more with the personal touch!"

David McCullough, UK (2 September 2009)

"I just wanted to say a big thank you for replacing my Malvern Aviator so promptly and efficiently.  I've very happy with the service that I've received from Christopher Ward."

Peter English, UK (30 August 2009)

"I received my watches today.  They look and feel great.  The quality of the whole package is top notch. Thanks for a great product and great service during and after my order."

Wes Helms, USA (10 August 2009)

"This is why I like dealing with Christopher Ward you have a great product, fantastic customer service and you really do look after us…. You once again have made a proud dad really happy again. It’s always a pleasure to be dealing with you guys as you always bend over backwards (and some!) to keep your customers happy. Your service is second to none and your watches are absolutely fantastic, keep up the good work. Thank you very much for all your efforts again. A very happy and devoted CWL Customer."

Michael Borg, Bishops Stortford, UK (3 August 2009)

"Many thanks for your prompt and efficient response to this. Items arrived in this morning's post. I have to say that the efficiency, promptness and politeness I have received from Christopher Ward Watches have been so far absolutely spot on. Thank you."

Rod Welch, UK (3 August 2009)

"I would just like to say thank you for the fantastic way you and your staff dealt with the problem I had with my C5 aviator. I received the watch back quickly, and apparently regulated, which shows, its now accurate to within one second a day! and thats certainly good enough for anyone I should think. It has been a pleasure buying from you and owning one of your watches."

David Crosbie (2 August 2009)

"Delivery and customer services are impeccable, as always."

Yan Leder, London (2 August 2009)

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